My blog is only about a year old, but it’s gained a global viewership. People from around the world are reaching out to submit guest posts. Although, most of them go about it the wrong way. It’s a tough game and I’ve been on both sides. So today, I’m giving you insight into effective blogging outreach. I’ve fine-tuned how to submit a guest post without getting rejected.
With the advice below, you can improve your guest posting success. And the proof is in the pudding… close to 90% of the sites I’ve submitted to have published my articles. With that said, keep in mind that there was a lot of upfront work to make that happen. Let’s dive in…
Guest Post Guidelines
Many sites that accept guest posts will let you know. Some have pages that give specific guidelines. And you might be able to find them from their homepage, while others take a bit more digging.
To start out, pick out a few blogs within your niche that you want to contribute to. Then with a Google search, use the following format…
Here’s a link to the first result in my example: Finance Guest Posts
The text in the quotes makes Google look for an exact match. You won’t find any results without that exact text showing up somewhere on the page. The second part of the search (site: ) followed by a website ensures that the only results come from that site.
You can search for exact matches with “contributor” and a few other guest post related words. This can help you uncover any guest post guidelines for a specific site. And if you find requirements, pay attention to the publish and comment dates as well. If they’re outdated, the site might not be accepting articles anymore.
Now, if you don’t find details on how to submit a guest post, there’s still hope. You can reach out directly to bloggers through various channels. And with the following techniques, you’ll have a much better chance of them publishing your article.
Do Your Writing Homework Upfront
Don’t reach out to a site owner out of the blue and ask about what to write. This is a big turnoff. As a site owner, why should I spend time helping you determine what to write? I don’t know what your topic strengths or weaknesses are.
Some people have realized this and will reach out with a few article ideas, but I’m still hesitant to give guidance. The majority of people that reach out with this approach never follow through. Then with the small portion that does, only a few write worthwhile guest posts.
So instead, analyze the site you want to write for. Look for recent topics that overlap with your blog or area of expertise. Then write an amazing article you’d be happy to post on your own blog. Only after it’s finished, reach out to the other site owner to see if they want to publish it. There are two big benefits to this approach…
- The site owner can instantly see the quality and if it’s useful to them. Making it as easy as possible on the other site owners will increase your odds of a response and acceptance.
- If the other site owner doesn’t want it, you can post it on your own blog or offer it to someone else. No wasted effort.
Doing your homework upfront is vital. This also applies to learning how to write more effectively with keywords in mind…
Write an Amazing Never-Seen-Before Guest Post
As a blog owner, I only want to share top-notch ideas and content with my readers. If not, I might lose their trust and viewership. I’ve put in hundreds of hours building a following… so, I’m a picky gatekeeper.
Your writing quality is crucial. Too often I see article submissions with confusing organization and unnecessary big words. Brevity is a powerful concept.
For a breakdown of effective writing tips, you can check out how I make $1+ per word as a Financial Copywriter. I write guest posts with the same techniques in mind.
Overall, you should put just as much effort into a guest post as your other top published articles. For example, one of the guest posts I’ve written took close to 10 hours. Most of that time went towards finding unique research and writing. Although, the first step was finding a worthwhile topic…
You should find a related topic to what the other blog has already published. And you can use the search technique I showed you above. Once you’ve narrowed down a few big article ideas, do an exact match search for keywords you want to target. And try not to cannibalize what the blog is already ranking for. Instead, support their existing content with a longer-tail keyword article. Linking back to their articles can also win you points.
Writing with SEO in mind is a big plus. Although, not all bloggers will recognize this… still, if you do it well, you’ll get a steady stream of new readers on your guest post. This is great for both the other site owner and you. You’ll get more visibility and backlink credibility.
Last Step to Submitting Your Guest Post
You’ve now put in all the hard work. You have an article you’d be happy to put your name on and share with anyone. It’s now time to pass it along.
When you reach out to the other site owner, keep your message short and value forward. Why is your attachment useful to them? And if possible, try to show your credibility as well.
An even better approach is to build rapport beforehand. Comment on a few of their blog posts or respond by email if they have a newsletter. Be genuine and try to add value with your comments. In some cases, I’ve done this more than a year in advance. Playing the long game and putting in effort early can pay big dividends down the road.
This is good advice in most areas of life. Good actions compound over time and this is a vital concept in finance. But that’s an article for another time.
With my tips above on how to submit a guest post, your success rate should climb. Although, it still won’t work every time. So, don’t get discouraged by rejection. Instead, use every attempt as a learning opportunity to improve.
If you’ve found my advice useful, feel free to share it with friends. This blog is a passion project and I’m happy to share more insight. Please reach out if you have any comments or questions.